Tuesday, June 8, 2010

Stride Shift Flavor Changing Gum

Stride Shift
Press Sample

Despite its permanent place in my purse, it's been a while since I have reviewed chewing gum. Recently, it seems like gum companies are branching out with some interesting new products, Stride Shift gum included. My conscience dictates me to mention that these were free marketing samples, and that I am not being paid to write this (or any) review.

The packages certainly are eye-catching, and the colors had a very 1990s feel, probably to appeal to people of a certain age. I wasn't sure how Stride would pull off the flavor changing, but I'm a fan of fruit-mint combination gum, so I approached them without fear.

Stride Shift Citrus -> Mint

The initial orangey flavor of Citrus -> Mint was a mild citrus with hints of tropical fruit. It reminded me of orange suckers (specifically Dum Dums), especially because there were little crunchy bits in the gum. The mystery of the Shift was solved! The crunchy bits had a tart, citrus zip to them, and the chewier bits carried the mint. I suspect the food chemistry here aims to have the fruity bits dissolve before the mint, which was a sweet peppermint that I couldn't quite place. For a bit, I was getting punches of both flavors, but it only took a couple minutes to transition completely from orange to mint. From then on, the mint flavor lasted a very long time, and I was sick of chewing gum before the flavor was gone. B-

Stride Berry Gum

The Berry -> Mint smelled like strawberry and grape. At first, it tasted very sugarfree, but the initial flavor wasn't bad. I tasted blueberry and strawberry with a hint og mint. Again, most of the berry flavor was gone after a few minutes, leaving the gum minty with bursts of non-descript tartness. The final mint was the same sweet peppermint as the citrus, and again, the flavor lasted quite a while. B

I was a little obsessive about chewing up all of the flavor bits, so I could see that if you weren't, the gum might taste a bit weird. Still, Stride tried something new, which is always commendable. But unlike Stride's Eternal Melon (which I should review), I can't say that I'd seek these flavors out again.

Check out reviews of Citrus and Berry at GumAlert for another point of view.

Stride Gum Website

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