While at one of a local Asian markets, I was in the mood for canned coffee. Suntory Black Boss coffee was available, but it was about $2.50. Since that seemed a bit excessive for a tiny can of coffee, I went for a $0.99 Korean coffee called Let's Be. Lotte is a giant conglomerate with a presence in just about every industry in East Asia, including food and beverage.
I am a bit of a coffee fanatic (though not quite at the Gilmore level). My husband and sister are both sensitive to it, but if I don't mind staying up late, I can drink several cups with no indigestion (so long as the creamer is lactose-free).
Let's Be mild is not the best choice for coffee fans. It smelled mostly of sugar and not very much like coffee. The taste was also extremely sweet, and a bit milkier than it looked. To its credit, it tasted very fresh for a canned drink. The bitterness and much of the acidity were muted by the sweetness.
Let's Be mild just wasn't suited to my tastes at all, but coffee is a rather personal thing. There was nothing wrong with the drink itself, I just wouldn't recommend it to those who like stronger coffee. Then again, it was labelled "mild coffee," so I doubt it would attract those types anyhow. There are bitter and black versions of Let's Be, and I would definitely try them if I found them in the future.
Lotte Chilsung Beverage website