Even though I've probably tried 3 new flavors of Doritos in the US within the past year, I was still excited to see a different flavor when I was shopping in Windsor, Ontario. Maybe it was the metallic bag. Little did I know that "Scream Cheese" was the product of a contest to name a new Doritos flavor in Canada. It was a good call for them to bring in outside talent to name their products - remember Nacho Cheesier?
Contestants submitted their own commercials for the flavor they named online, and if you're interested, Ryan Coopersmith's winning video can be viewed on the Doritos YouTube channel. It's worth a chuckle, not to mention $25,000 and 1% of profits from future flavor sales.
Of course, what's really important here is how the chips taste. Thankfully, the cheese didn't smell like nacho. My best guess would be cheddar, with sour and smokey notes. The best part was the nice mild heat that kicked in at the end, as I thought it helped to set them apart from other flavors.
The powder on them was a bright, bright red, and when I wiped the corners of my mouth after eating (as Doritos inevitably make a mess), it looked like I had wiped some lipstick off. I liked the heat, but wasn't crazy about the sour. They didn't make me scream, but I do love a good old-fashioned mystery flavor naming contest. Bonus points for that.
It looks like they have another contest going on now, and I do have a bag of "Unidentified Flavor II" Doritos just waiting to be consumed. It looks like this time, they want to create a viral video, so check out their website at the link below if you are interested.