Even though I love all kinds of flavors, matcha is my favorite. Just about everyone seems to have their own signature flavor - the one that they're always happy to see/smell/taste. Ume (Japanese plum) is that flavor for one of my friends - or at least she seems to like it when I send her ume candy.
Pure is one of my favorite gummy brands, and even though ume is not my favorite flavor, matcha Pure gummies would be a bit weird. These were purchased at the Mitsuwa Marketplace in Arlington Heights, IL. I noted that it's a new flavor with a Japanese taste.
The gummies smelled and tasted just like ume. At first, they were quite tart, but they had a sweet plum finish. The prickly sour sugar melted in my mouth, leaving the slightly tough gummy to chew. Pure claims that their gummies have the texture of real fruit, and while I'm not sure that's true, it definitely pleasant.
The flavor was so sour and authentic, and the firm Pure gummy texture was a perfect match for the ume flavor. They weren't as puckeringly sour as umeboshi (pickled plum), but I would recommend these to any ume fan.