I don't often blog about traditional Japanese snacks (known as wagashi) for a couple of reasons. First, I live in the United States and they are a bit hard to come by, and second, there's already an excellent blog for that!
Instead, I have to settle for reviewing cheaper candy based on wagashi, like these strawberry daifuku Hi-chew! The real thing is a strawberry covered in red bean past and wrapped in mochi. Here's a recipe for real strawberry daifuku, in case you can't track down the Hi-chew. The real thing is most definitely better.
There was no detectable mochi smell to these candies, just a strawberry aroma. Mochi was just barely present in the flavor, though the strawberry dominated. It was a tart, authentic strawberry, and it was quite good. As with all Hi-chew, the candies had a chewy, almost rubbery texture.
Red bean paste was completely absent from the flavor profile, but despite the failure at tasting like daifuku, it still made for a tasty strawberry candy. It's been a long time since I've had regular strawberry Hi-chew, so I can't say how it compares - I doubt there is much of a difference.
Check out another review at Tasty Japan.