Maple makes me think of family trips to Canada and those touristy packages of maple sugar pressed into the shape of maple leaves. Of course, good maple syrup is available domestically and over the border in Canada, but it's still quite expensive.
Maple syrup is also a bit of a luxury in Japan, as detailed in Jen's KitKat Blog's review of the bar. Back in 2008, I tried the Soy Sauce KitKat and found it to taste like maple, so I was pretty curious about the actual Maple KitKat.
The KitKat had a strong, sugary maple scent with a super creamy and sweet white chocolate base. Naturally, it was quite sweet, but I'd expect no less from maple. Instead of being intensely sweet like pressed maple sugar, though, it was more like a maple cream. This was a good thing.
It was a nice, mild KitKat, but I would have liked a stronger maple flavor. Without that bitter punch, it was pleasant but nothing special. I wonder if Nestle Canada will ever put out a maple KitKat?