In keeping with that gum theme, I bought myself this cute little cup of Juicy Fruit Groovy Fruity because I was attracted to the funky, colorful packaging. Despite nostalgic jingles about the moving taste of Juicy Fruit, I was never a big fan, simply because I couldn't really tell exactly which fruit it was supposed to taste like.
Well, neither of the two flavors in Groovy Fruity were well identified, either. They didn't taste like the original, vaguely tropical Juicy Fruit. Since I'm not sure what the two flavors were, I'll go by color: white and red. In my cup, there seemed to be more white than red.
The red pieces had an artificial cherry-like flavor, so what I'm really saying is that they tasted red. The tabs were firm at first, but they softened as the crunchy shell dissolved. Red was sweet, juicy, and just a tiny bit tart. It wasn't minty but did have a slight cooling effect. The flavor lasted five minutes or so before becoming a dull hint of fruity sweetness. At this point, the gum had a firmer, denser chew than I prefer.
The white tabs were a little more like the original Juicy Fruit, only with a very strong minty flavor and intense cooling effect. These chewed softer than the red gum, but didn't taste as fruity. The flavor was longer lasting, but neither flavor was all that good. I still like the container, but I wouldn't buy this again.
Juicy Fruit website