Thursday, October 21, 2010

Trident Layers Cool Mint + Melon Fresco

IMG_2673

Sometimes, a gum just sounds right from the get-go. Cool Mint + Melon Fresco called out to me in the check out lane, as gums often do, and I answered (meaning I bought this product myself). I love a good fruity mint, and melon is a great companion for mint. Maybe I wouldn't mind getting paid in this flavor...

For any readers in the New York city area, Trident is doing a bit of exciting non-traditional marketing in Times Square today from 6:30 AM until 2:00 PM. At Broadway and 42nd street, a fleet of taxis will give rides in exchange for a pack of this gum. There will also be celebrity appearances (Bethenny Frankel and Wendy Williams), free samples of the new flavor, and chances to win prizes instantly, or by snatching as many mint leaves in a "Grab for Mint" cyclone booth. It sounds pretty refreshing!

IMG_2674

The gum smells like mint, and if I had to nail it down, I'd say spearmint. As I chewed, the melon flavor came out from the sticky center. It was like an extra tart almost honeydew, and it went very well with the mint. The sourness made the melon come off a bit like lime, but it was very subtle.

It's definitely my favorite of the Trident Layers flavors, and it's something I would buy again. The refreshing flavor lasted a very long time (probably around 20 minutes), and the gum had a good texture throughout the chew. If fruity-mint gum is not your thing, you may not like this one, but this gum was really well received by my friends and coworkers when I shared the pack.

A

Trident Website

Note: A PR company representative provided information about the promotional event, but I had already tried the gum, and this contact did not influence my review (not that it would have if I hadn't tried the gum). On a side note, I wish cool promotional events took place in the midwest...

5 comments:

foodjunk said...

I never understood the mint-melon thing until I tried a piece of gum one of my students gave me a while back. I really liked it, but it's still not on my radar when I shop. I always forget and just go with a regular mint. I'll have to pick up some Trident Layers. They certainly look good.

ebidebby said...

The gum is very attractive! I am a sucker for any fruity mint gum, and plain mint always seems boring now.

storybookdreamer said...

Wow, that way of advertising seemed super cool! :D LOL, if I were there, I would have tried it out :)
Sounds pretty good, though I'm not a huge fan of minty gum.
I liked the Trident Green Apple&Pineapple Layers :)

James Harry said...

The new flavor, and chances to win prizes instantly, or by snatching as many mint leaves in a "Grab for Mint" cyclone booth. It sounds pretty well. Visit website.

James Harry said...

Wow, that way of advertising seemed super cool! I really liked it, Thanks for sharing nice blog. Cool mints