Thursday, August 19, 2010

Morinaga Pretty Cure Mixed Fruit Chew

Morinaga Hi-chew-ish Candy
Press Sample

This product is well aware of its audience. I am not a part of that audience, but I probably would have been drawn to this packaging when I was in elementary school. This Morinaga chew, provided by, features characters from an animated show called Futari wa Pretty Cure, which falls into the same genre as Sailor Moon.

I was a big fan of Sailor Moon when I was in middle school, and to be honest, I'm still a fan of prismatic packaging. This Pretty Cure candy even comes with a prismatic sticker. Still, despite my love of all things cute (especially Hello Kitty), this packaging doesn't really appeal to me. I should mention that this candy comes from China.

Morinaga Hi-chew-ish Candy
She's a scientist, just like me!

Before I looked up what the Chinese characters for the flavor meant, I popped one of the candies into my mouth and tried to guess. Banana? Orange? Star fruit? Sugar? I was completely at a loss. It turns out that all my guesses were correct - the characters meant mixed fruit. The chews were almost scentless and had a very mild tropical fruit flavor.

As I mentioned, this is a Morinaga product, and the texture was similar to that of Hi-chew, but these were firmer and not as bouncy (and therefore less satisfying). Overall, I was underwhelmed. They were edible, but there was nothing that made me want to eat more than necessary to write this review. I'm sure these would please children, who tend not to be picky when it comes to candy, but they just didn't work for me.


Morinaga website

No comments: