I have been hanging onto this KitKat for a while, a little afraid to try it. My husband has already eaten one, and despite his lack of any strong feelings on it either way, I've been wary. To give a quick bit of background, Ito En is a beverage company, and this KitKat is based on their Jujitsu Yasai (vegetables galore) line of veggie/fruit juices. Based on the ingredients in the picture, the particular juice recreated here is probably similar to American V8 Splash, though I've never had Ito En juice, myself.
This KitKat has already been reviewed on several blogs (Japanese Snack Reviews, Jen's KitKat Blog, KitKat Addict, pretty pretty yum yum...) but sometimes I feel like having candy and not reviewing it is a waste. So, I worked up the courage to eat the KitKat that had been taunting me from storage for just over a month.
The bar smelled strongly of apple juice or cider, and reminded me of the Apple Vinegar KitKat from earlier this year. This was encouraging. At first, the KitKat tasted like apples, too, tart with creamy and decently balanced white chocolate mid-notes.
Then, something happened towards the end and aftertaste, and I suspect it was the vegetables kicking in. It got just a tiny bit bitter and very suddenly, the sweetness reminded me of overcooked carrots and overripe bananas. Still, I had no trouble finishing the bar, and I have to admit, it wasn't as bad as I thought it would be. I can safely say that I would not choose this flavor again.