Somewhat recently, Hi-Chew released a series of "World Fruits" flavors, which included this White Peach flavor. The area around Mt. Fuji in Japan is known for white peaches (among other things), explaining the image of Mt. Fuji on the package.
White peaches, according to a little online research, are popular in Asia and less acidic than yellow peaches, which tend to be more popular in the United States. Both types are available where I live, but I haven't had as much exposure to the white variety.
I also noted that on the English Morinaga website, there is a link to a "Massage from the President." Oops.
I was a little surprised at the scent of these, because the candies definitely smelled peachy, but they also reminded me of butter. The flavor was sweet and a little acidic (and a little buttery), and much like a white peach. It was quite juicy, and the tartness intensified with every chew.
These were good, but not one of my favorite Hi-Chew flavors. The flavor was fairly authentic, and certainly different from the taste of a yellow peach. My husband thought much more of them than I did, but for me, there was something just a little off that prevented me from scoring these higher. Maybe it's just peach candy in general.
Morinaga Hi-Chew website