Sometimes, I'm all for gimmicks. The idea of the Mentos UP2U gum struck me as quite cute: two different types of gum in one pack, so the chewer can choose between fruity and minty. Since I'm physically incapable of resisting new gum when I see it, I bought this gum during a recent grocery store run.
While a slogan like a choice for every moment of the day seems like a major overstatement, I did like the packaging. With its bold colors and metallic accents, it was stylish and eye catching. Very current, right down to the strong social media tie-ins.
Being a fruity gum fan, I went for the Mandarin Strawberry first. It smelled like strawberry Mentos, and the flavor was mostly fake strawberry with hints of orange sherbet. It was tart and juicy with soft flavor crystals, and the overall chew seemed a bit on the firm side. I did find the initial fruitiness to be short-lived, only a couple minutes, leaving behind a vaguely tart but not unpleasant hint of citrus. There was no mint, but it did leave my mouth feeling cool and fresh without any staleness.
though not as beautiful as Trident Layers, the two-tone gum was quite pretty
Spearmint didn't push any flavor boundaries, but as far as an after-meal breath freshener, it did a fine job. As expected, the mint flavor hung around for a while, with the stronger stuff wearing off after about 5 minutes. I chewed for about 20 minutes, and could still detect a slight flavor when I threw it away. The crunchy flavor crystals were a welcome textural addition. Again, the chew was firm, but this one seemed to soften over time.
Both gums fall solidly in B+ territory.
UP2U on Facebook (feels more relevant than a website)