This candy was sent to me by the lovely Kelly of Tasty Japan! I participated in and won a contest that she held in October, winning this pack of Hi-chew. It got a little bumped around during its long journey from Australia to the US, but arrived in good shape.
This summer, Morinaga put out a line of seasonal Hi-chew flavors, showcasing treats commonly sold in Japanese festivals. This flavor is called watagashi in Japanese, which is pretty much the same thing as cotton candy or candy floss. Here is a review (by Kelly) of another festival flavor Hi-chew, toffee apple.
Cotton candy flavored treats in the US often have a very distinctive sugary and slightly fruity taste. I was a bit surprised when the Hi-chew didn't smell or taste at all like that. Instead, the flavor was more like mild butterscotch with a just a hint of molasses. It was surprisingly rich and caramel-like!
The small sugar crystals inside the chew were crunchy and gave the feeling of spun sugar. The texture of the chew itself seemed a bit softer than normal Hi-chew. It's been a long time since I've had cotton candy, so I'm not sure if it's made differently in Japan or if this candy is just a better approximation of the flavor than I normally experience.
CandyBlog and Pocky Watch also reviewed (and enjoyed) this flavor.
Thank you again, Kelly!